AI Insights · Timothy · July 2021
Top 5 Social Apps Performance in Middle East Q2 2021
Explore the performance trends of the leading social apps in the Middle East during Q2 2021, with data insights from Sensor Tower.
In the second quarter of 2021, the top social apps in the Middle East demonstrated varied performance trends across downloads, revenue, and active users. This analysis, based on Sensor Tower data, highlights the key metrics for each app on a unified platform.
TikTok saw a notable increase in weekly revenue, peaking at approximately $2.6M by the end of June. The app's downloads remained relatively stable, with a slight increase to 360K in mid-June. Active users showed a steady rise, reaching over 24M by the end of the quarter.
Facebook experienced a modest fluctuation in weekly revenue, with a peak of about $113K in early June. Downloads remained consistent, hovering around 210K to 276K. Active user numbers remained robust, fluctuating slightly but maintaining an average of over 30M throughout the quarter.
Likee - Short Video Community showed a spike in revenue to $282K in late May, while downloads gradually decreased, ending the quarter at around 111K. Active users decreased slightly over the period, concluding with approximately 2M users.
Instagram maintained a steady revenue stream, peaking at $542 in late June. Downloads remained stable, ranging between 205K and 239K. Active users showed a slight decline but remained strong, with numbers consistently above 25M.
X displayed minimal revenue changes, with a peak of $18 early in the quarter. Downloads fluctuated, peaking at 168K in early May before stabilizing. Active user numbers remained steady, averaging around 17M throughout the quarter.
These insights illustrate the diverse performance landscape of social apps in the Middle East, highlighting growth and stability across various metrics. For more detailed insights, visit Sensor Tower.
